If you don’t enjoy what you do every day, you’re doing the wrong thing.

You’re in the wrong line of work.

Likewise, if you can’t get excited about your presentation topic, showing presentation passion, you shouldn’t be presenting at all.

Remember, there is no such thing as an inherently “interesting topic.”  As an especially powerful business presenter, it’s your job to invest your topic with a distinctiveness and verve that captures your audience.

You Provide the Presentation Passion

Interest is something that you do.  You invest your presentation, regardless of the topic, with power, zest, verve, bravura, and excitement.

One powerful technique at your disposal is “passion.”

Inject Presentation Passion

This means to embrace your topic.  Regardless of whether you personally believe it to be interesting.  Your task is to take a topic – any topic – and turn it into a masterpiece of presentation passion.

Whether your subject is floor polish, chocolate milk, or bed linen, you create a presentation that holds your audience rapt.

You seize your audience by the metaphorical lapels, and you don’t let go.

Tough?  Yes.

Which is why business presenting is not the cakewalk that many people try to portray it.

Passion is your solution, a powerful tool to create masterful presentations that sway your audience.

Passion and enthusiasm, energy and brio can overcome so much that is otherwise wrong with today’s business presenting.  In fact, there is so little of this done today, that demonstrating presentation passion can become an important component of your personal brand and the source of personal competitive advantage.

Have a look at my short video on passion . . .

For more on presentation passion and professional presence consult The Complete Guide to Business School Presenting.