Apply the Rule of Three to the middle section of your presentation.

You build your talk in stages.  You argue the case for your recommendation.

Through all of this, the Rule of Three is the best method you can use.  From it you gain personal competitive advantage.

The Latin phrase for it is “omne trium perfectum” (everything that comes in threes is perfect).

Yes, apply the Rule of Three . . . and apply it ruthlessly.

Here I offer controversial advice, and not every presentation guru will agree with it.  But it forms the basis for an especially powerful presentation.

With it, you never go wrong.

Think about that for a second.  How many things in life can you say that about?  You never go wrong.

What is this Rule of Three?

For a moment, let’s consider this “Rule of Three.”  This is always a successful method in structuring the staging portion of your presentation.

This means that you select the three main points from your material.  Then you structure your show around them.

It’s that simple.

And it’s powerful.

Think about this for a moment.

There is something magical about the number three.

We tend to grasp information most easily in threes.

Consider these examples:

Stop, look and listen – A well–known public safety announcement

“Friends, Romans, Countrymen lend me your ears” – William Shakespeare

Veni, Vidi, Vici (I came, I saw, I conquered) – Julius Caesar

“Blood, sweat and tears” – Winston Churchill

“Faith, Hope and Charity” – The Bible

“Life, liberty, and the pursuit of happiness” – the Declaration of Independence

“The good, the bad and the ugly” – Clint Eastwood Western

“Duty – Honor – Country.  Those three hallowed words reverently dictate what you ought to be, what you can be, and what you will be” – Gen. Douglas MacArthur

The Rule of Three in presentations is a standard structural model advocated  by many presentation coaches.  And with good reason.

It’s a powerful framework, incredibly sturdy.  Think of it as a reliable vessel into which to pour your superb beverage.

With the rule of three, you can – literally – never err with regard to your presentation structure.

Here’s an Example . . .

Offer substantiation for your thesis and ultimate recommendation in three main points.

Strip down all of your convoluted arguments, all of your evidence.

Restrict all of your keen analysis to the three major points that you believe make your case.

In the Toughbolt Corporation example above, note that in our thesis statement and ultimate recommendation, we mentioned three positive reasons for our chosen course of action:

“ . . . this presentation demonstrates that this course of action is fiscally sound, the best use of scarce resources among the alternatives, and a basis for rapid growth.”

These three factors serve as your basic Rule of Three structure for the middle of your presentation.

1. Most efficient use of resources over other expansion alternatives
2. Financial Analysis of the projected acquisition
3. Projected returns and growth rate

Does this mean that other information is not important?

Of course not.

It means that you have selected the most important points that make your case and that you want to rivet in the minds of the audience.  The Rule of Three in presentations means that you select the major facts not to be “comprehensive” in your presentation, but to be persuasive in your presentation.

With respect to subsidiary points that appear in your written analysis, you have the opportunity to address those issues in a question and answer session to follow your show.

Follow the Rule of Three to gain especially powerful personal competitive advantage.

For more proven techniques like the Rule of Three in presentations, consult The Complete Guide to Business School Presenting.