Presentation tips are about as valuable as “tips” to become a rocket scientist.

Let’s look hard at the phenomenon of presentation tips . . . what I call McTips.

And then discover the actual path to personal competitive advantage to deliver a powerful business presentation every time.

The Two Groups?

With regard to presentations, I deal with two large groups of people.

For sake of descriptive simplicity, let’s call these two groups “Natural Born” and “McTips!”

“Natural Born” and “McTips!” represent two extreme views of what it takes to become an especially powerful and superior business presenter.

Neither is remotely accurate.

And neither group is what might be called enlightened in these matters.  Members of both groups are frustrating and irritating in their own ways and completely self-serving.

Here is why . . .

We often look for folks to excuse us from what, deep down, we know we ought to do, or what we can do.

If we look hard enough, we find what we search for, and excuses are extremely easy to find.  Let’s look at these two excuses that hold us back from fulfilling our potential as especially powerful presenters.

The First View

The first view would have us believe that great speakers are born with some arcane and unfathomable gift, combining talent and natural stage facility.

That Bill Clinton sprang from the womb declaiming that he feels our pain.

That Ronald Reagan was born orating on lower capital gains taxes.

That Oprah Winfrey began her talk show career in kindergarten.

If the first view holds that great speakers are born with a gift, then quite logically this view leaves the rest of us to strive with middling presentation skills.

It’s an excuse for us not to persevere.  Why bother to try?

Why not, instead, hire some of these natural born speaker types to do the heavy presentation lifting?  The rest of us can skate along and pretend that we’re not actually lazy . . . or frightened . . . or disinterested . . . or unambitious.

The Second View:  Presentation Tips

The second view is the opposite of the first.

This “McTips!” perspective would have us believe that delivering effective presentations is a snap.

So easy, in fact, that one of my colleagues assured me confidently and with not a little hubris that he could teach his undergraduates “everything they need to know about presenting in 30 minutes.”

He also assured me that “all that other stuff you talk about is B.S.”

Has the presentation landscape changed so much that what was once taught as a fine skill is now mass-produced in 30-minute quickie sessions of presentation tips?

I actually saw a headline on an article that offered 12 Tips to Become a Presentation God!

Have the standards of the presentation become so weak that great presenting can be served up in McDonald’s-style kid meals . . . “You want to super-size your speaking McTips?”

Hardly.

In the 1800s, public speaking was refined to an almost-art; “elocution” was the new science/art, and departments of elocution and public speaking flourished in universities throughout the land.

In Philadelphia, on Walnut Street in fact, the National School for Elocution and Oratory became a Mecca for would-be stars of the pulpit, the stage, the bar, and the political wars in the 1890s.

On into the first decades of next century, public speech was regarded with respect and a high-skill to be mastered with much study and practice.

The fact is that despite however much we might wish otherwise, today’s PowerPoint high-tech software multi-media offerings cannot change the fundamental truth that it is still you who must deliver the presentation.

So no . . . you cannot learn “everything you need to know about presenting in 30 minutes” with a handful of presentation tips.

You cannot become an especially powerful presenter at the fastfood drive-in window, unless you want to ply presenting at the lowest common denominator of mundane slide-readers that populate every business and law firm from New York to Nashville, from Boston to Baton Rouge, from Savannah to San Diego.

Ask yourself this.  If learning to deliver top-notch presentations is so doggoned easy, then why are 9 out of 10 presentations such awful forgettable bore-fests?

The Third View – The Power Zone

There is a third group, and it is destined to remain small.

This group is privy to the truth, and once you learn the truth about presenting, you can never go back to viewing presentations the same way.

And you can acquire especially powerful personal competitive advantage that is denied to others.

Consider this pop culture analogy from the 1999 film The Matrix.

In The Matrix, humans live in a world that is not what it seems.  In fact, everything they believe about the world is false.  Morpheus (Lawrence Fishburn) offers to reveal the truth to Neo (Keanu Reeves) about his existence.

Morpheus offers Neo a Blue Pill and a Red Pill.  The Blue Pill returns him to his old state of ignorance.  The Red Pill reveals the secret, and once he learns it, Neo cannot return to his old life.

The process of presentation discovery is much like the red-pill/blue-pill choice that Morpheus offers to the young computer hacker Neo . . .

You take the blue pill, the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill, you stay in Wonderland, and I show you how deep the rabbit hole goes.

Likewise, you can stop reading this article this instant – the blue pill – and return to the righteous and relaxing world of “Natural Born” or “McTips!”  Both viewpoints allow the average presenter to remain mired in mediocrity with an excuse that sounds plausible.

One perspective means you don’t try at all, other means you offer token effort as befits a low-level pedestrian task.

So, if you decide to take the Blue Pill, close this site and go your own way.  Bon  voyage!  I wish you a hearty good-luck and Godspeed, and perhaps you will be happier for your choice.

But if you are one of the few who thinks for a moment . . .  “Hmm. What if the Professor is right?”

Then . . . Take the Red Pill

Then you can read on to the next brief paragraph – the red pill – and be forever shorn of the excuse for mediocrity.

For the truth is in the Power Zone, and once there, you will never be satisfied with your old presentation life again.

You cannot go back.

You can only go forward to personal competitive advantage.

That’s the paradox, the Curse of Freedom.  It is completely within your power to seize the fruits of great presenting.  It’s your choice.

You can launch an auspicious presentation career right now, right this minute.

Or you can dismiss this site as yet another fraudulent claim to revealing secrets to you . . .  only to have it exposed as a method that requires you to actually do something.

A method that transforms you.

Choose the Red Pill.  Step boldy into the Power Zone.

The Power Zone is the province of the privileged few who understand the truth that anyone can become a great presenter, with the right kind of hard work and the willingness to become a great presenter.

To join this third group requires you to take on a new state of mind.

If you already carry this view, that’s superb.  If you don’t . . . you can decide now to adopt it or forever be relegated to the other two groups – believing you’re not good enough, or believing you are good enough when you’re actually not.

Public presentations – great presentations – require study and practice and preparation and technique.  A deep philosophical, academic, and professional history undergirds public speaking.  This history informs the very best presenters and their work.  You dismiss it only to your great loss.

No, you need not become a scholar of public speaking.  In fact, few people have that deep an interest in the subject and even fewer can claim that kind of knowledge today.

But what you can and should do is this:  Open your mind and heart to the possibilities of found treasure.

You actually can become a capable presenter.  You can become a great presenter.

When you enter the Power Zone, you are both cursed and blessed with knowledge.  This knowledge represents two sides of the same coin.

You are cursed with the knowledge that the only limitation you have is you.  You are blessed with the knowledge that you can become a good – even great – speaker.

An especially powerful presenter.

Now, you have no other real excuse.  It’s up to you.

For the ultimate guide to developing your personal brand as an especially powerful business presenter, CLICK HERE.