Tag Archives: presentation technique

Avoid Reactor Meltdown!

Especially Powerful Personal Competitive Advantage
Prevent Presentation Reactor Meltdown with a Simple Technique

Presentation Meltdown can strike at the oddest moments and leave us with shattered confidence.

You’re in the midst of an especially powerful presentation.  You’re really stoking the audience.

And then . . . your mind wanders for a brief moment.

It was just a moment.

But it was enough to sabotage you.

Your thoughts grind to a halt and you can’t remember what to say.  Words fail you.

You have lost the proverbial “train of thought” and you’re on the cusp of a presentation meltdown.

What do You do?

Blank-Mind attacks all of us at one point or another during our business presentation careers.

In fact, it happens so often that it might do us some good to think ahead to how we should react to this common presentation malady.

Too often, it leads to a presentation meltdown.  But it doesn’t have to.

Presenters have developed trade tricks to help us past the rough spots.  Here is one stopgap solution to get you over the speed-bump of lost train of thought.

When you lose your train of thought, don’t panic or you’ll spiral quickly into a presentation meltdown.

Instead, your first reaction should be a calm academic assessment of the situation – you know what’s happened, and you already know what your first action will be.  You’ve prepared for this.

Dodge Presentation Meltdown with This

Pause.

Flood the room with silence.

Look slightly upward and raise your right hand to your chin, holding your hand in a semi-fist with chin perch

personal competitive advantage
Especially Powerful Thought Pose

ed and resting on your index finger and thumb – perhaps with your index finger curled comfortably around your chin.  You know the posture.

Put your left hand on your hip.  Furrow your brow as if deep in thought, which you are.

Now, while looking steadily at the floor or slightly upward at the ceiling, walk slowly in a diagonal approximately four, maybe five steps and stop, feet shoulder-width apart.

Now, assume your basic ready position and look up at your audience.

Your Bought Time

You have just purchased a good 10 seconds to regain your composure, to regain your thought pattern.  Time enough to cobble together your next few sentences.

But if this brief respite was not enough to reset yourself, then shift to the default statement.

If you’re thinking, then look especially thoughtful

What do I mean “default statement?”

This is a rescue phrase that you craft  beforehand to get you back into your speaking groove.  It consists of something like this:  “Let me recapitulate our three points – liberté, égalité, fraternité.

Other phrases might be: “Now is probably a good time to look again at our main themes . . .”  or “We can see again that the issue boils down to the three crucial points that I began with . . .”

And then, you simply begin ticking off your three or four main points of your presentation.  In doing so, you trigger thought processes that put you back onto the correct path.

Think of this method as levering a derailed train back onto the track.

If you have prepared as you should, Blank-Mind should be no more than a small bump in the road for you, a minor nuisance with minimal damage.  If you panic, however, it can balloon into something monstrous.

Remember the rescue techniques:  Chin-scratch and Default Statement.

You can control the damage by utilizing the Chin-scratch, which buys you time to reassert yourself.  Failing that, the Default Statement can bail you out by taking you back over familiar material you’ve just covered.

If none of the above works, however, you can still stop yourself from going into total presentation meltdown by using the two rescue words I preach to all my students . . .

“In conclusion, we can see that . . .”

For more on avoiding presentation meltdown, consult The Complete Guide to Business School Presenting.

The How of Presentation POW!

Especially Powerful Business Presentations mean personal competitive advantage
Powerful Business Presentation Skills Yield Personal Competitive Advantage

You can front-load your introduction and put the Pow! into Powerful Business Presentations . . .   seize your audience from the first second of your show.

Or you can tiptoe into your business presentation so no one notices you.

Which would you choose?

You’d choose the introduction with Pow, of course!

But many people don’t.

Many folks in business school, in fact, simply don’t launch powerful business presentations for one excellent reason.

Many folks don’t know how to begin a presentation.

Do you?

Do You Know the How of Presentation Pow?

“Of course I know how to begin a presentation.  What kind of fool does this guy think I am?”

But do you?  Really?

Does your intro have Pow?  Consider for a moment . . .

Do you begin with confidence and strength?

Or do you tiptoe into your presentation, as do so many people in school and in the corporate world?

Do you sidle into it?  Do you edge into your show with lots of metaphorical throat-clearing?

Do you back into it?

Powerful Business Presentation for personal competitive advantage
Do you poke your head out instead of delivering a powerful business presentation?

Do you actually start strong with a story, but let the story spiral out of control until it overshadows your main points?  Is your story even relevant?  Do your tone and body language and halting manner shout “apology” to the audience?

Do you shift and dance?

Are you like a turtle poking his head out of his shell, eyeing the audience, ready to dart back to safety if you catch even a single frown?

Do you crouch behind the podium like a spider in the corner of his web?

Do you drone through the presentation, your voice monotone, your eyes glazed, fingers crossed, actually hoping that no one notices you?

One major problem with all of this is that you exhibit horrendous body language that destroys your credibility.

Try this instead . . .

Set the Stage with Your Situation Statement

Begin with your grabber . . . then follow immediately with your Situation Statement.

The Situation Statement tells your audience what they will hear.  It’s the reason you and your audience are there.

What will you tell them?  The audience is gathered to hear about a problem and its proposed solution . . . or to hear of success and how it will continue . . . or to hear of failure and how it will be overcome . . . or to hear of a proposed change in strategic direction.

 powerful business presentations
POW! can Yield Personal Competitive Advantage!

Don’t assume that everyone knows why you are here.

Don’t assume that they know the topic of your talk.  Ensure that they know with a powerful Situation Statement.

A powerful situation statement centers the audience – Pow!  It focuses everyone on the topic.

Don’t meander into your show with chummy talk, thanking the board for the “opportunity,” thanking the conference staff, thanking the bartender for generous pours.

Don’t tip-toe into it.

Don’t be vague.  Don’t clear your throat with endless apologetics or thank yous.

What do I mean by this?

You Need Pow!

Let’s say your topic is the ToughBolt Corporation’s new marketing campaign.  Do not start this way:

“Good morning, how is everyone doing?  Good.  Good!  It’s a pleasure to be here, and I’d like to thank our great board of directors for the opportunity.  I’m Dana Smith and this is my team, Bill, Joe, Mary, and Sophia.  Today, we’re planning on giving you a marketing presentation on ToughBolt Corporation’s situation.  We’re hoping that—”

No . . . no . . . and no.

Direct and to-the-point is best. Pow!

Try starting this way:

“Today we present ToughBolt’s new marketing campaign — a campaign to regain the 6 percent market share lost in 2011 and increase our market share.  By another 10 percent.  A campaign to lead us into the next year to result in a much stronger and competitive market position.”

You see?  This is not the best intro, but it’s solid.  No “random facts.”  No wasted words.  No metaphorical throat-clearing.

No backing into the presentation, and no tiptoeing.

You have set the stage for a powerful business presentation.

Add Some Presentation Pow!

Now, let’s add some Pow to it.

Here, in fact, is the How of POW!

A more colorful and arresting introductory Situation Statement might be:

“As we sit here today — right now —  changes in our industry attack our firm’s competitive position three ways.  How we respond to these challenges now will determine Toughbolt’s future for good or ill . . . for survival . . . or collapse.  Our recommended response?  Aggressive growth.  We now present the source of those challenges, how they threaten us, and our marketing team’s  solution to regain Toughbolt’s position in the industry and to continue robust growth in market share and profitability.”

Remember in any story, there must be change.  The reason we give a case presentation is that something has changed in the company’s fortunes.

We must explain this change.  We must craft a response to this change.

And we must front-load our introduction with Pow! to include our recommendation.

That’s why you’ve assembled your team.  To explain the threat or the opportunity.  To provide your analysis.  To recommend action!

Remember, put Pow into your beginning.  Leverage the opportunity when the audience is at its most alert and attentive.  Right at the start.

Craft a Situation Statement that grabs them and doesn’t let go, and you gain incredible personal competitive advantage in your presentations.

For more on putting the Pow! into powerful business presentations, have a look here.

Train of Thought

chin scratchYou’re in the midst of an especially powerful presentation when you lose train of thought and give that deer-in-headlights stare.

That’s what happens when Blank-Mind strikes.

You’re on a roll, really jazzing the audience.

And then . . . your mind wanders for a brief moment.  It was just a moment, but it was enough to sabotage you.

Your thoughts grind to a halt.

You can’t remember what to say.

Words fail you.

You Lose Train of Thought

Blank-Mind attacks all of us at one point or another during our business presentation career.

In fact, it happens so often that it might do us good to think ahead to how we react to this common presentation malady.

Presenters have developed trade tricks to help us past the rough spots.

Here is one stopgap solution for when you lose train of thought.

When Blank-Mind strikes, your first reaction should be a calm academic assessment of the situation – you know what’s happened, and you already know what your first action will be.

You have prepared for this.

Pause.

Let silence grip the room.

The Especially Powerful Chin-scratch

Look slightly upward and raise your right hand to your chin, holding your hand in a semi-fist with chin perched and resting on your index finger and thumb – perhaps with your index finger curled comfortably around your chin.

You know the stance.

Put your left hand on your hip.  Furrow your brow as if deep in thought, which you are.

Now, while looking steadily at the floor or slightly upward at the ceiling, walk slowly in a diagonal approximately four, maybe five steps and stop, feet shoulder-width apart.

Now, assume your basic ready position and look up at your audience.

Your Bought Time

You have just purchased a good 10 seconds to regain your confidence and composure, to regain your thought pattern, and to cobble together your next few sentences.

If this brief respite was not enough to reset yourself, then shift to the default statement.

It's not the end of the world if you lose train of thought.
If You’re Thinking, then Look Thoughtful

What do I mean “default statement?”

This is a rescue phrase that you craft  beforehand to get you back into your speaking groove.

It consists of something like this:  “Let me recapitulate our three points – liberté, égalité, fraternité.

Other phrases might be: “Now is probably a good time to look again at our main themes . . .”  or “We can see again that the issue boils down to the three crucial points that I began with . . .”

And then, you simply begin ticking off your three or four main points of your presentation.

In doing so, you trigger thought processes that put you back onto the correct path.

Think of this method as levering a derailed train back onto the track.

If you have prepared as you should, then it should be no more than a small bump in the road for you to lose train of thought.  A minor nuisance with minimal damage.

If you panic, however, it can balloon into something monstrous.

Remember the rescue techniques to regain your train of thought:  Chin-scratch and Default Statement.

You can control the damage by utilizing the Chin-scratch, which buys you time to reassert yourself.  Failing that, the Default Statement bails you out by taking you back over familiar material you’ve just covered.

If none of the above works, however, you can still stop yourself from going into total meltdown by using the two rescue words I preach to all my students . . . “In conclusion . . .”

For more rescue techniques in the toughest parts of your presentation, including when you lose train of thought, consult the especially powerful The Complete Guide to Business School Presenting.

The Public Speaking Pause

Public Speaking Pause Delivers personal competitive advantage
The well-timed and well-placed public speaking pause can make your business presentation corruscate

Coca-Cola’s 1929 slogan was “The Pause that  Refreshes” and likewise we can use the public speaking pause to especially powerful effect.

Pauses can, indeed, be refreshing, and a judicious pause can refresh your business presentation.

I’m taking a cue from Coke.  I’m pausing here in this space, right now.

It should last for a few days.  Not to refresh, but to move my abode within the confines of the great city of Philadelphia.

Moves are great.

They offer a time for purging the unwanted from one’s life, discarding what we thought was essential so long ago, only to realize now that . . . we can let it go.

Public Speaking Pause Power

So, make friends with silence so that you feel comfortable in its presence.

The correct pauses imbue your talk with incredible power.  With proper timing and coupled with other techniques, the pause can evoke strong emotions in your audience.

A pause can project and communicate as much or more than mere words.  The public speaking pause is part of your nonverbal repertoire and a superbly useful tool.

The comfortable pause communicates your competence and confidence.  It telegraphs deep and serious thought.

pause power for personal competitive advantage
Pause power for personal competitive advantage!

Pause Power is underutilized today, but has served as arrow-in-quiver of the finest presenters over centuries.  It’s a key technique to gaining personal competitive advantage.  Presentation Master Grenville Kleiser knew this and he put it this way in 1912:  “Paradoxical tho it may seem, there is an eloquence and a power in silence which every speaker should seek to cultivate.”

When you use the pause judiciously, you emphasize the point that comes immediately after the pause.  You give the audience time to digest what you just said.  And you generate anticipation for what you are about to say.

So save the pause for the moments just prior to each of your main points.

How do you pause?  When do you pause?

Silence is Your Friend

A truly effective pause can be coupled with a motionless stance, particularly if you have been pacing or moving about or gesturing vigorously.  Couple the pause with a sudden stop, going motionless.  Look at your audience intently.

Seize their complete attention.

Pause.

You can see that you should not waste your pause on a minor point of your talk.  You should time your pauses to emphasize the single MIP and its handful of supporting points.

Voice coach Patsy Rodenburg says:  “A pause is effective and very powerful if it is active and in the moment with your intentions and head and heart. . . . a pause filled with breath and attention to what you are saying to your audience will give you and your audience a bridge of transitional energy from one idea to another.”

Finally, the public speaking pause can rescue you when you begin to spiral out of control or lose your train of thought.  Remember that silence is your friend.

Need a life-preserver?  Need time to regain your composure?  Try this . . .

Pause.  Look slightly down.  Scratch your chin thoughtfully.  Furrow your brow.  Take four steps to the right or left, angling a bit toward the audience.

Voila!

You just bought 7-8 precious seconds to collect your thoughts.

Remember the especially powerful effects you can achieve in your business presentation with the public speaking pause.  It’s a sure way to build your professional presence on the podium.

For more on superb business techniques like the public speaking pause, consult The Complete Guide to Business School Presenting.

 

To the Rescue! . . . a Classic Life Preserver

personal competitive advantage
“In conclusion” are the magic words to rescue any business presentation that threatens to spiral out of control and end in ignominy

Every person needs a life-preserver at some point during a speaking career, and this is where your conclusion is crucial.

At times, even the finest presenters get themselves in trouble, and having this rescue device near to hand can salvage a speech that is careening off-course, that is flirting with disaster.

Seize these Two Words

It’s a simple device that serves us well near the end of our talk.

When your talk is winding down and you feel yourself suddenly spent . . .

When you begin to spiral out of control and cannot remember your train of thought . . .

When your pulse quickens and your mind goes blank . . .

Grasp for two words.

Your life-preserver.

“In conclusion . . .”

That’s it.  Just two words.

I’ve tossed this rescue device out many times to students in trouble during a crumbling presentation.

These two words have rescued thousands of presenters before you, and they’ll rescue you as well.  These two words work a magic on your psyche that is almost inexplicable in terms that a logical, reasonable person would believe.

As soon as you speak them, the path to the end of your talk becomes clear.

Speak them, and suddenly you know what to say and do.

You’re imbued with power . . . and one step closer to achieving personal competitive advantage.

You Know the Magic Words

You confidently tack on another phrase . . .

“In conclusion, we can see that . . .”

“In conclusion, our recommendation makes sense for reasons just given . . .”

“In conclusion, this means that . . .”

See how it works?  How incredibly easy it is to get out of the sticky wicket of a talk spiraling out of control?

“In conclusion” leads you out of the wilderness and back onto your prepared path.  It leads you to restate your thesis in concise manner and then . . .

. . . stop!

You’re done.

For more techniques like these, consult the Complete Guide to Business School Presentations.

Pow! . . . Grab ’em at the Intro!

Especially Powerful
“Don’t forfeit personal competitive advantage in your intro!”

Do you know how to begin a presentation with a compelling intro?

Does your introduction have Pow?

Or do your forfeit personal competitive advantage right from the get-go?

Consider for a moment . . .

Do you begin confidently and strongly?  Or do you tiptoe into your presentation, as do so many people in school and in the corporate world?

Do you sidle into it?

Do you edge sideways into your show with lots of metaphorical throat-clearing.

Do you back into your Intro?

Do you start strong with a story, but let the story spiral out of control until it overshadows your main points?

Is your story even relevant?

Do your tone and body language and halting manner shout “apology” to the audience?

Do you shift and dance?

Are you like a turtle poking his head out of his shell, eyeing the audience, ready to dart back to safety if you catch even a single frown?  Do you crouch behind the podium like a soldier in his bunker?

Do you drone through the presentation, your voice monotone, your eyes glazed, fingers crossed, actually hoping that no one notices you?

Here’s an example

I viewed a practice presentation that purported to analyze a Wal-Mart case.  The lead presenter was Janie.

She began speaking, and she related facts about the history of the company and its accomplishments over the past 40 years.  She spoke in monotone.  She flashed a timeline on the screen.  Little pictures and graphics highlighted her points.

I wondered at what all of this might mean.

I waited for a linking thread.  I waited for her main point.  As the four-minute mark approached, my brow furrowed.  The linking thread had not come.

The linking thread would never come . . . it dawned on me that she had no point.  At the end of her segment, I asked her . . .

“Janie, what was that beginning about?  How did your segment relate to Wal-Mart’s strategic challenges in the case at hand?”

especially powerful
“Those were just random facts!”

“Those were just random facts,” she said.

“Random facts?”

“Yes!” she said brightly.

She was quite ingenuous about it.

Random facts.

She was giving “random facts,” and she thought that it was acceptable to begin a business case presentation this way.  I don’t say this to disparage her.  In fact, she later became one of my most coachable students, improving her presentation skills tremendously, and has since progressed to graduate school.

But what could convince a student that an assembly of “random facts” is acceptable in a too-long intro of a presentation?

Is it the notion that anything you say at the beginning is okay?

Let’s go over the beginning.  Together, let’s craft a template beginning that you can always use, no matter what your show is about.  When you become comfortable with it, you can then modify it to suit the occasion.

Set the Stage with Your Situation Statement

Your intro needs POW!
“Pow!”

You begin with your introduction.  Here, you present the Situation Statement.

The Situation Statement tells your audience what they will hear.  It’s the reason you and your audience have gathered together.  What will you tell them?

The audience is assembled to hear about a problem and its proposed solution . . . or to hear of success and how it will continue . . . or to hear of failure and how it will be overcome . . . or to hear of a proposed change in strategic direction.

Don’t assume that everyone knows why you are here.  Don’t assume that they know the topic of your talk.  Ensure that they know with a powerful Situation Statement.

A powerful situation statement centers the audience – Pow!  It focuses everyone on the topic.  Don’t meander into your show with chummy talk.  Don’t tip-toe into it.  Don’t be vague.  Don’t clear your throat with endless apologetics or thank yous.

Let’s say your topic is the ToughBolt Corporation’s new marketing campaign.  Do not start this way:

“Good morning, how is everyone doing? Good. Good! It’s a pleasure to be here, and I’d like to thank our great board of directors for the opportunity.  I’m Dana Smith and this is my team, Bill, Joe, Mary, and Sophia.  Today, we’re planning on giving you a marketing presentation on ToughBolt Corporation’s situation.  We’re hoping that—”

No . . . no . . . and no.

Direct and to-the-point is best. Pow!

Try starting this way:

“Today we present ToughBolt’s new marketing campaign — a campaign to regain the 6 percent market share lost in 2009 and increase our market share . . . by another 10 percent.  A campaign to lead us into the next four quarters to result in a much stronger and competitive market position a year from now.”

You see?  This is not the best intro, but it’s solid.  No “random facts.”

No wasted words.

No metaphorical throat-clearing.  No backing into the presentation, and no tiptoeing.

State clearly the reason you are there.

Put the Pow in Power!

Now, let’s add some Pow to it.

A more colorful and arresting introductory Situation Statement might be:

“Even as we sit here today, changes in the business environment attack our firm’s competitive position three ways.  How we respond to these challenges now will determine Toughbolt’s future for good or ill . . . for survival or collapse.  Our recommended response?  Aggressive growth.

We now present the source of those challenges, how they threaten us, and what our marketing team will do about it to retain Toughbolt’s position in the industry and to continue robust growth in market share and profitability.”

especially powerful intro
Put POW into your intro for personal competitive advantage!

Remember in any story, we must see change.

The very reason we give a case presentation is that something has changed in the company’s fortunes.

We must explain this change.

We must craft a response to this change.

And we must front-load our intro to include our recommendation.

That is why you have assembled your team.  To explain the threat or the opportunity.  To provide your analysis.

To provide your recommendations.

Remember, put Pow into your intro to leverage the opportunity when the audience is most alert and attentive.

Craft an intro that grabs them and doesn’t let go for an incredible source for your personal competitive advantage.