I know magic words.

Magic presentation words.

Words to help you deliver a magic presentation that rivets the audience’s attention and guides them along a path that you’ve chosen.

Magic presentation words that bring your audience to a conclusion that your listeners, themselves, believe they arrived at on their own.

In fact, I know a series of magic spells to use during business presentations.

These are spells to get you out of trouble, spells to dazzle the audience and lead them where you want to go.

But you won’t believe it’s magic.

Disbelief in Magic Presentation Words

You see, we may not know what magic is, but we do think we know what magic is not . . . and it’s surely not the seemingly mundane advice given in a blogpost about business presenting.

The trouble with offering folks a formula to help them deliver a magic presentation is that they don’t recognize that the magic isn’t for them.

Not at all.

The magic is for the audience.

The magic is for the effect it has on the audience.

And the effects are mostly subtle.

So, when I reveal the magic words, the subtle and especial incantations that move the audience en masse, it’s invariably the case that the people who hear them are not happy.

They feel somehow cheated.

They just know that whatever else these words are, they surely are not “magic.”

And they ignore the power of magic that they could acquire in their presentations, the subtle and powerful effects achieved by words so unobtrusive that the audience doesn’t even consciously register them when they’re spoken.  The audience simply reacts in ways you want it to.

Here’s an example.

At times, even the finest presenters get themselves in trouble toward the end of a presentation.  Having these magic words near to hand can salvage a speech that is careening off-course.  A speech flirting with disaster.

Your Magic Presentation Words

When your talk is winding down and you feel yourself suddenly spent . . .

When you begin to spiral out of control and cannot remember your train of thought . . .

When your pulse quickens and your mind goes blank . . .

Grasp for two words.

Your Magic Words.

“In conclusion . . .”

That’s it.  Just two words.

Conclude with Pith and Power

These two words have rescued thousands of presenters before you, and they’ll rescue you as well.

These two words work a magic on your psyche that is almost inexplicable to what a logical, reasonable person would believe.  As soon as you speak them, the path to the end of your talk becomes clear.

And your audience responds with keen attention, summoned to a state of alertness by this simple yet powerful formulation.

Speak them, and suddenly you know what to say and do.

And your audience is with you in spirit.

Here is what you do.  Confidently add another phrase to your magic words, this way . . .

“In conclusion, we can see that . . .”

“In conclusion, our recommendation makes sense for reasons just given . . .”

“In conclusion, this means that . . .”

See how it works?

You see how incredibly easy it is to get out of the sticky wicket of a talk spiraling down out of control?

“In conclusion” leads you out of the wilderness and back onto your prepared path.  It leads you to restate your thesis in concise manner and then . . .

. . . stop!

You’re done.

But you’re not done building your Personal Competitive Advantage by improving your business presentation skills . . . consult The Complete Guide to Business School Presenting for more on magic presentation words that spellbind your audience.