In business school, you will espy classmates who demonstrate a pathology of unpreparedness – they “wing it.”

People do this for a variety of reasons.

Many students tend to approach presentations with either fear or faux nonchalance.

No preparation, no practice, no self-respect . . . just embarrassment.

Almost a defiant contempt for the assignment and the audience.

Or real nonchalance.

It’s a form of defensiveness when you wing it.

You offer contrived spontaneity and a world-weary attitude that carries the day.

This means forfeiture of personal competitive advantage.

Wing it with the Curse of Hubris

Too many speakers across the spectrum of abilities never consider the needs of their audience or why they have gathered to hear the message.

Often, a presenter may simply offer an off-the-shelf solution message that isn’t even remotely tailored to the needs of the folks gathered to hear it.  Paradoxically, this occurs often when men and women of power and accomplishment address large groups of employees or conference attendees.

They are infused with the power and, too often, arrogance and hubris that comes with great success.  They believe that this success translates into powerful presenting.

It does not.

And this kind of presentation abomination leaves the easy-out that the student “didn’t really try.”

It is obvious to everyone watching that you elected to wing it.

Why would you waste our time this way?  Why would you waste your time?

You have as much chance of achieving success “winging it” as a penguin has of flying.

Winging it leads to a crash landing of obvious failure, and whether you care or not is a measure of character.

The lack of preparation by any speaker conveys a kind of contempt for the audience and the time of people gathered to listen.

What we actually witness from presenters of this type is actually a form of contempt.

Presenters from 16 to 60 offer this up too often.

I Read my Own Press Clippings Now

For instance, I recall an occasion of a successful young entrepreneur who spoke to our assembled students about his own accomplishments in crafting a business plan for his unique idea.

He related how he pitched that idea to venture capitalists.

His idea was tremendously successful and, as I gather, he sold it for millions of dollars.

Now, he stood in front of our students dressed in “cool slob.”  He wore a ragged outfit of jeans and flannel shirt and sipping coffee from a Styrofoam cup.

He might as well have delivered a “Styrofoam speech.”

He was ill-prepared to speak and offered-up toss-off lines.  He had elected to “wing it.”

His sage advice to our budding entrepreneurs for their own presentations?

“Make really good slides.”

That was it.

Make really good slides.

Just a few moments’ thought makes clear how pedestrian this is. What does it truly mean?  You need a millionaire entrepreneur to tell you this?

“Really good slides” means nothing and promises even less.

I guarantee that this youngster did not appear in his own presentations wearing his “cool slob” outfit.  Likely as not, he offered a great idea sharply defined, practiced many times.  It was presented knowledgeably by a well-dressed team that won the day.

And this is the lesson that our young presenters should internalize.  Not toss-offs from a character just dropping by to wing it.

So many of the dull and emotionless automatons we listen to could be powerful communicators if they shed their hard defensive carapaces.

If they accepted that there is much to be learned.

And there is much to be gained by respecting the audience enough to speak to them as fellow hopeful human beings in their own language of desires, ambition, fears, and anticipation.

Conversely, we all can learn from the people we meet and the speakers we listen to, even the bad ones.

The chief lesson to digest here is to always respect your audience and strive to give them your heart.  Do these two things, and you will always gain a measure of success.

You will gain personal competitive advantage.

But you never will if you “wing it.”